Just 15 Minutes of TV May Kill Creativity In Kids: Study 

London: Children who spend just 15 minutes or more a day watching television may become less creative as compared to those who read books or solve jigsaw puzzles, a new study has warned.

Watching TV for short periods does not impact on the number of creative ideas that young children come up, researchers said. However the research, conducted with 60 children of three years of age at Staffordshire University in the UK, has found that 15 minutes of children’s television temporarily reduces the originality of the ideas they come up with.

The new research is potentially useful to producers of children’s television, early years’ educators and parents as little study has been carried out on the development effects of television on young children, researchers said.

There is a belief that the more slow-paced programmes are more educational but our findings do not support this, Rose added.

PTI