In the digital media world, what matters is who gets there first and who puts out the news quickly. And with competition so cut throat one is bound to go wrong. Like they say...haste makes waste. Same was the case with Times Now this evening. Even as the entire world woke up to the shocking demise of legendary actor Shashi Kapoor and condolences started pouring in on Twitter, Times Now which always claims to be on top of things and taking the lead did a goof up...an unpardonable one at that, may we add?

Times Now put out a condolence message for Kerala Politician Shashi Tharoor Instead of actor Shashi Kapoor. Even before they could realise and delete the tweet, twitterati had a field day at the news channel's expense even as Tharoor himself made light of the situation saying the news was a little premature if not exaggerated.

Have a look at the tweets

@TimesNow Why god why....... Kya foonk ke bethe ho bhai..???? @ShashiTharoor pic.twitter.com/LaYsg4bkRR
— Nishant Singh (@thehungrytide) December 4, 2017

We're getting condolence calls in the office! Reports of my demise are, if not exaggerated, at least premature. @TimesNow #ShashiKapoor https://t.co/nbtZGcdQTa
— Shashi Tharoor (@ShashiTharoor) December 4, 2017

We apologize for the typographical error on our end. @ShashiTharoor we wish you good health.
— TIMES NOW (@TimesNow) December 4, 2017

As much as some of these channels dislike me they’ve never killed me off. You have a unique distinction here Shashi ?
— Omar Abdullah (@OmarAbdullah) December 4, 2017

@OmarAbdullah जी कहो तो आपकी इच्छा हम पूरी कर दें !! ????
— हाई-BP न्यूज ®™ (@HighBPNews) December 4, 2017

Yes. ?
Maybe @TimesNow has even made booking in Hotel Leela Palace ?
— बुर्काधारी Sagarika-G (@GhoseGiri) December 4, 2017

Maut kisiki, Janaazaa kisi aur ka! ? pic.twitter.com/Qf3P0T9DwR
— बुर्काधारी Sagarika-G (@GhoseGiri) December 4, 2017

@TimesNow Why god why....... Kya foonk ke bethe ho bhai..???? @ShashiTharoor pic.twitter.com/LaYsg4bkRR
— Nishant Singh (@thehungrytide) December 4, 2017

One more reason to Boycott TimesNow. ?
— Rofl Republic (@i_theindian) December 4, 2017

He he
Really so
Much madness
Dude wht r u smoking times now
???????
— I MET MY PRINCESS TJ??? (@shikha_teja) December 4, 2017

When news channels desperately want to win the 'fastest finger first' round.
— kitsharma (@kitsharma) December 4, 2017

मरकर भी आदमी ट्विट कर रहा है ?
— शुद्ध हिन्दुस्तानी ✊ HMP व टीम मंदिर कार्यकर्ता (@HindustaniHMP) December 4, 2017

Omg! This is pathetic. How can they tweet anything without checking. Tharoor & Kapoor are enough to differ.
No more such tweets pls.?
Also, RIP Shashi *KAPOOR* ji , you'll always be dear albeit not near !
— Anushree Arun (@anushreearun13) December 4, 2017