TechSci Research launches Customer Satisfaction (C-SAT) Surveys & Research Services

Global market research and consulting company TechSci Research has launched Customer Satisfaction (CSAT) Surveys & Research Services. According to Karan Chechi, Director – Research, TechSci Research: “Measuring customer satisfaction levels is no longer a choice, it is an imperative. In an increasingly competitive world, businesses can no longer afford to lose customers due to low satisfaction levels.”

“Studies reveal that the cost of acquiring a new customer is way higher than the cost of retaining an existing customer. A satisfied customer is a key to the survival and success of an enterprise. If a customer is satisfied, he will bring in more referrals and help build your brand in the market,” he adds. Incidentally, a large number of businesses today fail to measure the customer satisfaction levels. Most organisations understand the significance of this activity but somehow due to some reasons they tend to miss out on this critical aspect.

There may be a product or a service which a company thinks is great but how will you know whether it makes a difference to an end-user or not. Often times, measuring customer satisfaction, customer satisfaction survey form, customer survey companies, companies launch products that are not developed keeping an end-user in mind. They are packaged well, advertised aggressively but fail to survive in the markets. Why? Most times, the companies don’t even know how their target customer base perceives their products. Keeping track of customer satisfaction levels, in such a scenario, should sit high atop the list of priorities for every organisation.