London: India's largest software services firm Tata Consultancy Services has broken into the list of Top 3 most valuable brands in the IT services industry by Brand Finance, the leading global brand valuation firm.
"Just five years ago, the TCS brand had achieved a major milestone, emerging as one of the Big 4 brands in the IT Services sector. Through sustained growth in their brand value, they have now moved up one spot and consolidated their place along with IBM and Accenture at the top of the sector's foodchain," said David Haigh, CEO of Brand Finance. "This represents an absolutely stellar performance, adding an annual average of nearly a billion dollars in brand value across the seven year tenure of their previous CEO N Chandrasekaran," he said.
Over the past year, TCS has also been recognised for running one of the most innovative marketing programmes in Europe and featured as a top 100 brand in the United States.
According to a release by TCS, the company was also rated as the industry's highest brand strength rating of AA+ and contributes to 69 per cent of the value of the larger Tata Brand, which remains the number 1 ranked brand originating from India.
"The foremost driver of our brand has always been the strong talent we have in the company along with a culture of customer-centricity, innovation and consistent business performance. We will continue to invest in strategic initiatives towards all these areas, to further strengthen our brand position," said Rajesh Gopinathan, CEO and MD of Tata Consultancy Services.