New Delhi: Samsung India has launched 8-inch 'Galaxy Tab A 2017' with a price tag of ₹17,990 in gold and black colors across retail stores.

Launching tab, Samsung on Tuesday said the company is bullish on the future of tablets in the country and plans to introduce new products to give a wholesome experience to the users.

Samsung and Lenovo -- with 14 percent market share each -- ranked third, with Datawind being the leader in Indian market this year.

"We crossed 50 percent of the market share by value in India in tabs segment. We have the intent to introduce each product to give a different experience to consumers. Our target is to stay ahead of the pack, keep growing and keep doing good," Vishal Kaul, Director, Mobile Business, Samsung India, told IANS.

Samsung's 8-inch Galaxy Tab A 2017 is now available for ₹17,990 in gold and black colors across retail stores with an extra 180 GB (4G) data from Reliance Jio for one year.

"The festive season has just begun and our launches are here too. We are the market leader in most of the things we do, like smartphones," Kaul added.

"We have consistently grown on the back of new launches. Talking about tabs, our range starts from ₹8,600 and goes till ₹47,000. We have our own R&D setup in India and we translate the teams` insights into products for customised experience," he noted.

"Galaxy Tab A 2017" houses 5000mAh battery that enables multimedia usage for up to 14 hours.

The device is also equipped with "Bixby Home" digital assistant and helps consumers find whatever they are looking for, with just a swipe and without having to open a single app.

Galaxy Tab A 2017 is targeted for consumers seeking a holistic and quality entertainment experience. It will help us consolidate our market leadership in the country, Kaul said.

The new tablet also has 'Kids Mode', a digital playground that is safe and provides fun-learning experience for children.

'Kids Mode' offers a library of expertly curated, engaging, educational games, with new content that will be added monthly.

Weighing 364 grams, the tablet is equipped with features such as "Blue Light Filter," "Smart View," "Samsung Flow" and "Game Launcher".

Powered by Qualcomm processor (1.4 GHz Quad), the device has 2GB RAM and 16GB internal memory (expandable up to 256GB) and runs Android Nougat.

The tab has 8MP rear camera with LED flash and 5MP front shooter.

Tab A 2017 edition has some major improvements such as increased brightness by 20 percent, an improved battery and better ergonomics.