ZEE Signs Global Media Rights’ Contract with UAE’s T20 League

24 May, 2022 15:52 IST|Sakshi Post

Emirates Cricket Board’s sanctioned exclusive and flagship professional T20 cricket

The league includes six teams competing in 34 matches across venues in the UAE.

UAE, Dubai, and India: The UAE T20 League today announced the signing of a long-term global media rights contract with global media and entertainment powerhouse ZEE. The League will air exclusively on ZEE’s linear channels and its OTT platform, ZEE5, in India and across the world.

The UAE T20 League is a professional cricket tournament in which six teams, including Reliance Industries Limited, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group, and Capri Global, compete in 34 matches.

ZEE’s strong global presence across 190+ countries will help build the reach and resonance of the League with viewers and partners. With immense synergies between its businesses and a holistic approach for advertisers and distribution partners, ZEE will engage fans through a multi-platform strategy, taking the league to more than 100 million households.

UAE T20 League matches will air across ZEE’s 10 linear channels in the HSM (Hindi Speaking Markets), South and East regions in English, Hindi, and Tamil languages. The League will also be simultaneously streamed live on ZEE5, and radio globally.

"Nothing can be more satisfying than having a credible broadcast partner like ZEE associated with the League," said Khalid Al Zarooni, Chairman of the UAE T20 League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, President-Business South Asia at ZEE for having faith in this league and for growing into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcasting with the UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our league to unmatched levels."

Rahul Johri, President – Of business, South Asia, Zee Entertainment Enterprises Limited, said, "At ZEE, we are delighted to be the official global media rights holder of the UAE’s T20 League. We believe that the league, which is already attracting the biggest cricket stars and team franchisees globally, will provide fantastic cricket and entertainment to viewers across the world. "ZEE is committed to using the strength of its platforms to make the UAE’s T20 League to audiences in India and across the globe."

Mubashshir Usmani, General Secretary ECB, said: "ECB wishes both the UAE’s T20 League and ZEE well for entering into this partnership." We recognise and appreciate the massive reach of ZEE’s channels and their digital media platform, which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop local talent and to provide players with the opportunity to train and play alongside the world’s best."

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