BA Raju, a senior PRO and journalist, who has been working in the Telugu film industry, passed away due to cardiac arrest.

Shiva confirmed his father’s death through the tweet “With extreme sorrow & grief we would like to announce the untimely demise of our beloved father Shri B.A.Raju. He passed away due to sudden fluctuations of diabetes & cardiac arrest. May his Soul Rest In Peace. Dad Be A “Raju” Forever because You are a “SUPERHIT” in Our Hearts,” Shiva Kumar tweeted.

Several Tollywood actors took to social media to pay tribute to BA Raju The actors wrote that they were saddened to know about the sudden demise of him.

Not able to process the sudden demise of BA Raju garu. I've known him since my childhood. We travelled together for many years and I worked with him very closely. pic.twitter.com/N6gbW8DPxv
— Mahesh Babu (@urstrulyMahesh) May 21, 2021

Shocked and saddened by the sudden demise of B.A.Raju garu. My heartfelt condolences and prayers to the family.🙏🙏 pic.twitter.com/Vj3OMqdB8R
— Chiranjeevi Konidela (@KChiruTweets) May 22, 2021

A person who showed us how unconditional love can change a professional relationship into personal bonding! Shocked and pained to know BA Raju is no more! Deepest condolences to the family! #RipBaRajuGaru pic.twitter.com/F8R3piPHuc
— Suriya Sivakumar (@Suriya_offl) May 22, 2021

He has been such a positive light in my life .. right from my first film .. every film that has released since then ..hit or flop .. he has always had a kind word to say . I will miss you terribly #RipBaRajuGaru A terrible loss 🙏🙏🙏 pic.twitter.com/PeoV0RPqjQ
— Samantha Akkineni (@Samanthaprabhu2) May 22, 2021

Really shocked and saddened!
I will always remember the conversations we had Raju garu. Rest in peace sir @baraju_SuperHit
— Nivetha Thomas (@i_nivethathomas) May 22, 2021

Extremely sad to hear of @baraju_SuperHit garu’s demise. Loss to our industry. Condolences to family and friends. Om Shanti 🙏🏻 #RipBaRajuGaru
— Kajal Aggarwal (@MsKajalAggarwal) May 22, 2021

One person who hoped that every film on every Friday worked 🤍
Raju gaaru you will be missed.
Your Whatsapp msgs will be missed.
Your unconditional love will be missed.
Rest in peace sir 🙏🏼
— Nani (@NameisNani) May 21, 2021

The sudden demise of BA Raju Garu has left me in shock. As one of the most senior film journalists & PRO,he has contributed greatly to the Film Industry. I've known him since my earliest days in TFI. It is a huge loss.Praying for strength to his family. Rest in Peace Raju Garu 🙏🏻 pic.twitter.com/B5lytChlqW
— Jr NTR (@tarak9999) May 22, 2021

Shocked and deeply saddened by the demise of an important member of our film fraternity...RIP BA Raju gaaru 🙏
— dev katta (@devakatta) May 21, 2021

Shocking to know B.A.Raju garu is no more..the most unexpected happened today....my deepest condolences to his family.....raju garu ...we shared an exclusive bonding....Rest in peace🙏
— MS Raju (@MSRajuOfficial) May 21, 2021