Taboola script Diabled on 7th April on request Adpushup head code Diabled on 7th April on request
Users cumulatively spent over 4.5 billion seconds or 142 years on live lock screen content during GLF
Glance’s lock screen presence enabled millions of users to easily discover live content from India’s biggest stars and budding creators alike
New music, unique shows, live creator-led product showcases, etc. enthralled users on GLF
Celebs including Kareen Kapoor Khan, Rajkummar Rao, Rana Daggubati, Ektaa R Kapoor, singers Mohit Chauhan, Asees Kaur, ace cricketers Harbhajan Singh, S Sreesanth, Virender Sehwag, Shoaib Akhtar, were few of the major stars featured on GLF
Singapore / Bengaluru: Glance, a leading AI-driven lock-screen platform, recently concluded Glance LIVE Fest (GLF) – India's biggest festival of live, interactive content. With Glance’s scale, and presence on the lock screen of major Android smartphone brands, the three-day festival recorded close to 20 million unique users. These users watched over one hundred live streams from major celebrities and creators across categories such as entertainment, gaming, commerce, sports, music and more, directly on their smartphone lock screen.
Glance was one of the first to enable discovery of content on the lock screen - the phone surface that users interact with the most. Since 2019, it has been bringing lock screens across the world to life with premium live content and rich, meaningful interactions that allow users to become a part of the content. To further enhance this experience, Glance launched several new, engaging features during GLF.
Unique user interactivity on lock screen front and center on GLF
Users showed massive love for Glance’s interactive features, leading to over 8 million interactions within 72 hours. For the first time ever, users got the chance to click virtual selfies with their favorite celebrities and creators during GLF. They were also able to see themselves go live on lock screens across the country through virtual billboards. Glance empowered users to shape the narratives of live streams alongside their favorite celebrities and creators as well through AMAs, comments, live polls, reactions and more.
Rohan Choudhary, Vice President & General Manager of Glance Lock Feed said, “Glance is aiming to build the world’s largest ecosystem for LIVE on the screen zero of devices, whether it is the lock screen on smartphones, or the home screen of smart TVs. We believe that LIVE, interactive content is the future, and through GLF, we gave the world a preview of a 24/7 LIVE internet. The love that GLF has received from users as well as brands, creators, and celebrities reinforce our vision of this live internet.”
Some of GLF’s other big hits:
GLF took place on June 3rd to June 5th. Besides Glance, it was also available on Roposo – Glance's entertainment commerce platform, and on Glance TV.