How Digital is Becoming the Future of Fashion

13 May, 2022 15:25 IST|Sakshi Post

These sustainable fashion startups hold great potential to move the bespoke clothing industry on a sustainable path. A few of the fashion startups are using digital transformation in VR/AR design, 3D design, virtual fitting rooms, digital clothing, AI buyer prediction, sampling, and using sustainable materials in the clothing manufacturing process. Fashion brands are now able to recreate fabrics and models into true replicas of 3D garments, alter digital garments with reduced material and resource waste, try clothes on digitally to find the right match, and offer design variations created on-demand digitally.

To cope with this difference, fashion brands are implementing consumer-centric strategies to see what customers want. This disruption and digitization of the fashion industry, along with reshaping the existing business model, could be the ultimate solution to meet the needs of fashion brands and consumers alike. Design brands and organisations are currently utilising technology advancements including blockchain and computer-generated reality to create an alternate experience for their shoppers.

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Fashion innovation is any inventive tech that makes contemporary instruments for business, whether they further develop style production or utilization. As an ever-increasing number of advancements become accessible, we can hope to see fashion tech ascend in prominence.

Sustainability

Mr Dash says, "Many are inevitable to adapt to digital fashion for the future of sustainable fashion." Traditional fashion brands used to be hesitant about implementing new technologies, but the pandemic has proved that there are plenty of business cases and they are attracting new audiences from digital clothing.

The Effect Of AI

AI helps the fashion business to anticipate, plan, and market garments while further developing product accessibility and precise logistics. The fantasy of each fashion brand is to realise what the following trends are coming to stay away from tackling overproduction. Today, AI is enabling us to visualise patterns and units sold, permitting brands to comprehend buyer needs and foresee their output levels.

3D/AR/VR redefine the omnichannel experience.

Mr Dash's views The reception of advanced technology and 3D prototyping has been demonstrated to be an extraordinary help to the fashion business. As fashion brands are learning the capability of 3D prototyping and design, they will want to change visualisation in sampling and e-commerce, as well as create innovative AR and virtual-meta stores in both physical and virtual spaces.

Blockchain

Mr Dash says, Blockchain assists brands with having crystal clear inventory by giving each item an advanced digital tag. This will permit brands and shoppers to make open ledger computerized track records for all products in the supply chain.

State-run administrations genuinely must push for design brands to be moral and manageable, and we as a whole play a part in pushing for that, through our behaviour and utilization propensities. While innovation is enormously energizing, we additionally need to guarantee that kids from all foundations are instructed about fashion and artistic expression. This will guarantee that everybody has the potential chance to work in fashion to push for progress and change.

- Author - Bibhuti Dash, Founder & CEO of Louoj

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