IPL Media Rights E-Auction Complete: BCCI Will Get This Much Amount

The IPL media rights e-auction came to an end. The sale of broadcast rights for the 2023-2027 cycle is more than Rs 45,000 crore. 

" Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!, tweeted BCCI secretary Jay Shah

As the IPL media rights auction entered its third day in Mumbai, it was revealed that Star India retained the television rights for the Indian subcontinent (Package A), Viacom18 won the digital rights (Package B), and Package C digital rights for non-exclusive matches were also sold to Viacom18 for an unprecedented sum in Indian sports broadcasting history.

Package A: Indian TV Rights

 Star India has secured the broadcasting rights for 23,575 cr( 57.40 crores per match for 410 matches).

Also Read: ICC Men's ODI Rankings: Pakistan Cricket Team Overtakes India

Package B: Digital Rights

Digital rights were sealed by Reliance Industries, owned by Viacom 18, for Rs 20,500 cr (50 crores per match for 410 matches). From Package A and B BCCI will earn 100 cr per match

Package C: India's digital rights package for non-exclusive matches 

For Rs 3,273 crores, Reliance Industries-owned Viacom 18 won the rights for non-exclusive matches (33.24 crores per match for 98 matches)

Package D: Rights for the rest of the globe, which will consist of five territories

Territory A: 0.3 cr for 410 matches; Territory B: 0.5 for 410 matches; Territory C: 0.65; Territory  D: 0.5 cr;  Territory E: 0.63. Viacome18 won the Aus, SA, and UK while, Times have got MENA & US, who wins the Rest of the World Rights.

IPL Media Rights Value (2023-27):

Package A - 23,575 Cr.

Package B - 20,500 Cr.

Package C - 3,257.52 Cr.

Package D - 1057.8 Cr.

Finally, the BCCI will earn a whopping 48,390 crores from the IPL media rights.