Emma Raducanu, the 18-year-old British tennis player who won the US Open earlier this month, has been named Tiffany & Co.'s brand ambassador.
Based on reports, the agreement is worth crores. Raducanu recently announced on Instagram that she has been named the jewelry company's House Ambassador. Raducanu's contract with the American luxury jewellery manufacturer is worth more than GBP2 million (approx Rs 2.15 crore), according to brand analyst Nick Ede.
Since LVMH has taken over the company, they are seeking to attract a new audience, and Emma is the ideal candidate for this. "She radiates elegance and sophistication while also possessing an edge that will appeal to a new generation while not alienating the present one," Nick Ede added.
The adolescent phenomenon, who became the first British woman to win a Grand Slam championship in 44 years, recently attended a London Fashion Week event at The Londoner Hotel in London, dressed in the brand she represents.