To grab the attention of the Telugu audience, all the OTT platforms are making an effort to add more Telugu content to their sites. They are all set to increase the number of Telugu subscribers. As we all know, Telugu audiences mostly prefer Amazon Prime to watch Telugu content. And recently, Aha also joined the list. Aha is a platform for Telugu movies only. Allu Arjun and Vijay Devarkonda are busy promoting it. Now, the latest news is that Tollywood Mega Power Star Ram Charan is ready to join the OTT promotions game as the brand ambassador of the Disney+Hotstar Telugu version.
Buzz has it that Ram Charan is charging approximately Rs. 3 crores to represent Hotstar in ads. Ram Charan's contract with Hotstar is likely to be for a year. In addition, Hotstar is currently concentrating on creating several Telugu originals, including Telugu web series and films. Charan as a brand ambassador at a time when RRR is releasing will get Hotstar more Telugu subscribers.