World Consumer Rights Day 2021:The World Consumer Rights Day is observed every year on March 15 to raise awareness about a consumer's rights. The World Consumer Rights Day theme this year 2021 is to "Tackle Plastic Pollution". The Department of Consumer Affairs campaign is 'Jago Grahak Jago' means 'wake up consumer, be aware' to create consumer awareness through adverts, audio-visual campaigns and consumer education.

This year the theme of National Consumer Rights Day is "Tackling Plastic Pollution". The aim is to promote sustainable practises for clean surroundings and respecting rights of consumers.

History of the World Consumer Rights Day

The World Consumer Rights Day was inspired by former President of United States John F Kennedy. He had sent a special message to the US Congress on 15th March 1962, in which he formally addressed the issue of consumer rights. He was the first world leader to do so. The consumer movement first marked that date in 1983 and now uses the day every year to mobilise action on important consumers' issues and campaigns.

Consumer Movement in India

The consumer movement in India started in 1966 from Maharashtra. After the establishment of the Grahak Panchayat in Pune in the year 1974, institutions for consumer welfare were formed in many states and this movement continued to grow. On 9 December 1986, the Consumer Protection Bill was passed on the initiative of the then Prime Minister Rajiv Gandhi and came into force nationwide after the President's signature. Last year, on 20 July, an amendment in this law has been made to make customers more empowered, competent.( Source DNAIndia)

Jago Grahak Jago Campaign

On Jago Grahak Jago campaign, Raosaheb Patil Danve, the Minister of State for Consumer Affairs tweeted: "This World Consumer Rights Day, let us take a pledge to stop buying plastic based goods to tackle plastic pollution."

This World Consumer Rights Day, let us take a pledge to stop buying plastic based goods to tackle plastic pollution. #worldconsumerrightsday #tackleplasticpollution #saynotoplastic pic.twitter.com/uFA4t6CPpK
— Raosaheb Patil Danve (@raosahebdanve) March 15, 2021

Know the basic rights of consumers:

· "The right to be protected from all kind of hazardous goods and services"

· "The right to be fully informed about the performance and quality of all goods and services"

· "The right to free choice of goods and services"

· "The right to be heard in all decision-making processes related to consumer interests"

· "The right to seek redressal, whenever consumer rights have been infringed"

· "The right to complete consumer education" (Source: jagograhakjago.com)

A Single Step Towards Sustainability🟢
A Ray of Hope For Humanity👌

Reaffirming the government's pledge for consumer protection & consumer prosperity
Let us also make our best efforts towards sustainable consumption choices for the preservation of ecology#WorldConsumerRightsDay pic.twitter.com/TnQwLnsQEy
— Mansukh Mandaviya (@mansukhmandviya) March 15, 2021