HYDERABAD: The photo-sharing app Instagram announced on Thursday that it has partnered with food-delivery platforms Swiggy and Zomato to help small restaurants survive during the ongoing coronavirus crisis. Instagram has launched a special sticker that enable the users to order food.
The small-scale businesses can share Instagram's food order sticker on their stories and the users can tap on the stickers to place an order either through Swiggy or Zomato websites.
The businesses or restaurants should have the new version of Instagram on either iOS or Android to use the food order sticker and should use a business or creator account. They can add either Swiggy or Zomato’s link for food orders to their Instagram Stories and can also share these links to their followers on their Instagram profile with teh 'Order Food' button.
Nitin Chopra, industry head, e-commerce and retail, Facebook India said in a statement that, “We want to do our part in helping small businesses stay open, keep in touch with customers, and be informed on how to navigate this crisis. For the food industry in particular, we’re rolling out the food order sticker, which will aid order discovery and spur engagement, and we’re glad to have partnered with Swiggy and Zomato for the same."
Srivats TS, vice president - marketing, Swiggy said that, “Supporting the small business ecosystem, especially the restaurant business, which is severely affected, is a huge priority for us. As physical distancing continues and businesses innovate with online models, features like the food order sticker from Instagram will aid engagement between customers and their favorite food businesses, and ideally have a positive impact on increasing online food delivery order volumes.”