New York, NY:- The Orchard today announced KGV Kiran Kumar has joined the company as the Country Head, India. KGV will head all business operations for the territory and report to Prashant Bahadur, The Orchard’s EVP, Head of Strategy. Based in Mumbai, India, KGV will utilize his expertise to expand The Orchard’s business and growth strategy across the key global music territory.
KGV comes to The Orchard with two decades of cross-industry experience in banking, telecom, tech, and music. Most recently, he was the Distribution Director - Label & Artist Solutions, India, at independent distributor Believe, where he led robust growth over three fiscal years while mentoring and managing a large team. KGV has also held previous roles at leading record labels Saregama India, Onmobile Global LTD., VoiceGate Technologies, Bharti Airtel, and ICICI Bank.
“I am both delighted and honored to join The Orchard family,” said KGV Kiran Kumar. “It is a great time for the Indian music industry with the rise of regional music, increasing collaboration opportunities for artists, emergence of short format social music, and a progressive shift in consumer behavior towards music consumption setting a level playing field. With The Orchard’s comprehensive suite of services I’m looking forward to helping create an innovative global pipeline of audience development for local artists and labels backed by premium distribution services.”
“KGV’s expertise in the market is invaluable, '' said Prashant Bahadur, EVP, Head of Strategy, The Orchard. “India is a key growth territory for The Orchard, and KGV is a vested local player who understands long-term strategy and the growing music scene while delivering results. We are happy to welcome him to The Orchard family.”