Over 540 million messages have been sent on Bumble in India throughout 2020
40% of daters claim to no longer feel confident about how to date successfully
1 in 2 people on Bumble in India are likely to be “New Dawn Daters”
2020 has upended our lives in unexpected ways - redefining dating rules, navigating virtual and socially-distanced dating etiquettes, and different approaches to relationships and mental wellbeing in this new environment.
Bumble’s most recent data revealed that over 40% of daters in India say they are no longer confident that they know how to date successfully and 70% of single Indians say they are not comfortable navigating dating in 2020, while one in two claim they are ready to go on a date in-person.
Here is a look ahead to what that means for the future of romance as we head into 2021.
DATING IN 2020:
Throughout this turbulent year, meaningful online connections reigned supreme globally, albeit in new and different ways. In 2020, we’ve seen an increased need for social connections since March when lockdown and social distancing restrictions began in India, evidenced by the fact that over 540 million messages have been sent on Bumble in India in 2020.
TRENDING TOPIC in 2020: The most popular topic of conversation in 2020 was ‘working from home’ as 57% of daters discussed this as their new normal.
MAKING THE FIRST MOVE: People are diving right in to make the first move with their profile prompts. The most popular prompt used in India in 2020 was: Beach or mountains…
Other top popular prompts in India in 2020 were:
EMOJIS OF CHOICE: An emoji says a thousand words.
The heart wants what it wants! The most used emoji on Bumble profiles in India was the classic red heart (️). This goes to show that even during a pandemic, single Indians looked to find meaningful connections.
WHEN THE STARS ALIGN: Zodiac signs continue to be a hot topic amongst the Bumble community. So which of the signs was most likely to find love in India in 2020?
Leos were most lucky in love across India on Bumble this year - they had the most matches of any star sign, followed by Scorpio and Libra.
PHOTO MUST HAVES: The more photos you have, the more chances you’ll match. 2 in 3 (63%) of Bumble daters used photos of them in their everyday lives on their profiles in 2020 while selfies (62%) took the second spot.
Dating Trends in 2020: With 2020 upending just about every aspect of our lives, new and unexpected dating trends have emerged.
THE ERA OF “SLOW DATING”
More than ever, people are feeling a strong desire to build trust online before taking the relationship offline, leading to more virtual communication.
THE RISE OF “NEW DAWN DATERS”
1 in 2 (over 46%) people on Bumble in India are likely to be “New Dawn Daters” – people who are newly single after experiencing a break-up during the COVID-19 pandemic
The COVID Conversation
The pandemic and our health and safety concerns have been a trending topic of conversation for single people everywhere. In this new landscape, people are learning to navigate the new rules of dating, and are trying new ways to meet others virtually or IRL.
Dating in 2021: What to Expect + Tips to Bumble better
As we look ahead to 2021, there’s no doubt the dating landscape will continue to evolve.
Below are some tips to Bumble better:
Bumble’s Dating 101 in 2021 is an exclusive year-end guide to all things dating in the time of COVID – fueled by consumer insights, platform trends and expert advice.
All stats based on proprietary global Bumble platform insights between January – November 2020.