Kia Motors India announced that it has changed its corporate name to Kia India as part of its new brand identity the world over. As part of the announcement it has dropped the word 'Motors' from the earlier name and is officially now 'Kia India'. It has sought a ratification from Ministry of Corporate Affairs and will now oeprate under the corporate identity of Kia India Private Limited.
In a press statement, the Korean car maker confirmed the name change is now official. "In line with its brand re-launch, Kia India is breaking away from its traditional manufacturing-driven structure to a more purpose-driven business," the company stated. "The new brand purpose - “Movement that inspires" signifies Kia’s ambitious plans of leading the future mobility revolution in India with premium products equipped with unique design and segment-first features, digitized services and complemented by one of the largest networks."
Earlier this year, Kia had unveiled its new corporate logo and global brand slogan signifying its transformation and all-new brand purpose. The new logo was unveiled in Incheon, South Korea.
The company logo and name have also been changed at its manufacturing facility at Anantapur in the State of Andhra Pradesh.
The facility is among the biggest for any car manufacturer in the country and has a capacity of rolling out 300,000 units, a figure it hopes to reach by 2022 and have the facility as a hub for exports as well.
After its launch in 2019 as Kia Motor India, the brand has emerged as the fourth most sold car brand and the fastest carmaker to achieve 2,50,000 sales figures in the country.
Seltos was its debut product at the time. Seltos managed to give the company a solid footing and it then introduced the Carnival MPV. It is the Sonet sub-compact SUV that has truly helped Kia emerge as a formidable player in the market. While the company may now look at adding more model options for buyers here, it also underlines its focus on further improving its sales and post-sales network.
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