Deccan Mudra Helping Telangana Farmers Get A Fair Price For Sona Rice

9 Sep, 2021 19:28 IST|Sakshi Post

During the Doom and Gloom of the pandemic Lockdown, a group of youngsters started having real conversations around how to do Agri-business the right way. How to ensure our “annadaata” is actually benefitted from the whole supply chain and he gets absolute value for the effort and sweat he is putting in, season after season while ensuring a good healthy sustainable lifestyle is achieved.

After a number of discussions with GCOT who introduced Deccan Mudra to the new age ‘Telangana Sona’ rice – a Low Glycemic Index variant developed by the scientists at PJTSAU, thereby propelling brand Deccan Mudra to run with a sole motto of creating a healthy lifestyle choice for its customers while also ensuring the rural economy is thriving.

Deccan Mudra works directly with farmers and supports them throughout the crop cycle by giving them seeds procured from the university, timely support for issues faced by the farmers and more importantly getting into Buy-Back agreements with their partner farmers ensuring they get a fair price for their produce and them not going through the hassles of middle-men. In the last 3 seasons, more than 120 farmers benefitted with this arrangement and are extremely happy knowing their hard-earned produce is reaching the distant corners of the country.  

Deccan Mudra has taken its brand across multiple channels and cities, with its product being available in over 120 stores in Hyderabad and over 30 stores in Vizag and Bangalore put together. They are also trying to establish strong distributor network in Vijayawada, Chennai, Madurai and Bangalore. In addition to retail, they are also listed on most of the popular E-comm channels like Flipkart and Amazon as well. They are currently growing and procuring Telangana Sona Rice from Ibrahimpur and the organic variant of the rice from Dubbaka and Janagaon. In addition to having this variant of rice, they also have low GI-rice flour variant which is equally beneficial.

Additionally they also have plans to introduce other products like Black Rice, Sunflower Seeds and Wood pressed Sunflower oil by working closely with their partner farmers ensuring complete traceability of their Produce.   
Contact : Sri Harsha - +91-9176994415; Mithilesh - +91-9967985335

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