Know Why BigHit Failed To Acquire Term BORAHAE

Is there any need to tell about the term BORAHAE? Obviously, a big No. BORAHAE was initially coined by BTS member V to show his love for his fans. But in 2021, a cosmetics brand LALALEE's attempted to file a copyright for the term. Later they took back the filing and also apologised.

HYBE Labels said, "As there have been continuous attempts to acquire rights to representative terms related to HYBE and its artists, we have recognized this as a serious issue. We are doing our best to procure rights, in order to prevent other businesses from possessing or owning words related to our artists. The copyright claim to ‘BORAHAE’ was also part of this objection."

But recently, BigHit Entertainment failed to acquire the copyrights to the term BORAHAE because the Korea Intellectual Property Office (KIPO) recognized that the term was coined not by BigHit Entertainment as a company, but by V as an individual.