Alyque Padamsee is no more. The Popular theatre personality and advertising doyen breathed his lastin Mumbai this morning. He was 90. it is learnt that Padamsee was battling health issues for sometime now. Padamsee's name is synonymous with some iconic ads in India, including Hamara Bajaj, Liril Girl under waterfall, MRF and Lalitaji for Sirf. The Ad filmmaker was also seen playing Muhammad Ali Jinnah in Richard Attenborough's Gandhi. He is a recipient of prestigious awards like Sangeet Natak Akademi Tagore Ratna and Padmashri.

As soon as word of Alyque Padamsee death got out, Twitter was flooded with condolence messades. Here's a look...

Deepest condolences and prayers for the family and loved ones of #AlyquePadamsee sir...a true pioneer. May he rest in peace.
— Nimrat Kaur (@NimratOfficial) November 17, 2018

“He was a man, take him for all in all, I shall not look upon his like again.”
Hamlet, Act 1 scene 2. We will all miss you @alyquepadamsee RIP ALYQUE !! condolences @RaellsACE @shazahnpadamsee Q, Ranjit. pic.twitter.com/MAXf1GPb1y
— KUNAL VIJAYAKAR (@kunalvijayakar) November 17, 2018

Saddened to hear of the passing of advertising doyen #AlyquePadamsee

When he was head of Lintas he’d given me some of my early breaks in advertising photography

Ever grateful for the break and opportunity

RIP Sir
??? pic.twitter.com/5aZ8EUVT69
— atul kasbekar (@atulkasbekar) November 17, 2018

Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee.
He gave me my first break in Theatre, like countless before and after me.
Maverick, Unique, Uncompromising.
There will never be another....#RIP Alyque.
— Boman Irani (@bomanirani) November 17, 2018

Deeply saddened to hear of the demise of #AlyquePadamsee Prayers for the departed soul and strenght to the family ???
— Suchitra Krishnamoorthi (@suchitrak) November 17, 2018

#AlyquePadamsee
Liril — the soap reminds us of a girl frolicking under a waterfall and dancing carefree to an infectious jingle. For 25 years, India was hooked to the ad — & to the soap. He took less-beaten path to create a campaign that was both iconic & groundbreaking pic.twitter.com/BwnvZMXo6d
— suman sengupta সুমন সেনগুপ্ত (@sumonseng) November 17, 2018

I never worked with #AlyquePadamsee, but was fortunate to work with his protégé, Anand Halve, who Alyque called his *brainiest trainee*.
Andy, you can now raise a toast with your mentor. pic.twitter.com/zhAnsG6mej
— Ashok Lalla (@ashoklalla) November 17, 2018

Alyque Padamsee, widely regarded as the Father of modern Indian advertising, passed away this morning in Mumbai, aged 90.
He played Muhammad Ali Jinnah in the film 'Gandhi'.#RIP pic.twitter.com/OtAJCNi7hv
— Mohandas Menon (@mohanstatsman) November 17, 2018

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