New Delhi: India saw a 29 per cent increase in online festive sales in September, setting a year-over-year (YoY) record, Oath, a Verizon subsidiary, announced on Monday.
According to the report, the online festive shoppers are predominantly male (79 per cent).
"The huge volume of data points across our brands gives us a comprehensive understanding of consumers in India and their behaviour," Erin Chao, Head of Platforms, APAC, Oath, said in a statement.
"These deep insights in turn are helping our advertisers to make sense of audiences' preferences and market trends at a very strategic level, to put in place data-driven marketing strategies during this crucial season," Chao added.
Tech-savvy millennials between 25-34 tend to shop more online during festivals, said the report.
The findings were based on data points across these brands and an in-depth understanding of consumer behaviour based on content consumption by users. (IANS)
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