Hyderabad: YuppTV, the world’s largest online streaming platform for South-Asian content, has announced Tollywood Superstar, Mahesh Babu, as their brand ambassador. Being a global leader in the online TV space, YuppTV provides South Asian content in more than 12 regional languages and with Mahesh as their brand ambassador, it can further make inroads into the region.

Mahesh Babu is one of the most popular celebrities with cinematic brilliance and he had previously claimed the top spot in Times Most Desirable Men survey, leaving behind top Bollywood celebrities. His vibrant personality and refreshing candor resonates with YuppTV, a futuristic brand using latest technology to make video content accessible to South Asians across the globe, the company said.

Speaking about his association with YuppTV, Mahesh Babu said, “YuppTV is the pioneer in OTT space for South Asian content. It touched many lives across the globe, making viewers feel closer to home, with their world-class services, providing South Asian content anytime, anywhere. Like many others, YuppTV has become my first choice of entertainment. I believe that the future of entertainment is through online video streaming and I am very happy to be associated with YuppTV which is at the forefront of this paradigm shift.”

Uday Reddy, Founder and CEO of YuppTV, said, “In the last few years, YuppTV has evolved as a leader in the OTT space providing unlimited entertainment to South Asians across the globe. In our journey to take the brand to the next level, our association with superstar Mahesh Babu who has a huge fan following in India and overseas will help us reach out to far more audiences worldwide.”