Ikea, the famous Swedish furniture brand, opened its first store in India on Thursday. Ikea went full scale to make their essence felt in the city with a lot of publicity stunts. Citizens in Hyderabad were glad that their city was picked as the first spot in the country. Not long after its opening, an influx of eager individuals went out to investigate the new store which has a 1,000-seater eatery which prompted a huge car influx.

The traffic jam photos in Hyderabad due Ikea went viral. Long queues of cars and other vehicles trying to make it the biggest furniture store were seen all over the internet. Even as people were stuck in the traffic, Twitterati tried to lift of the spirits of people with their tweets:

Traffic near #IKEAHyderabad ??? pic.twitter.com/fmyU1mv532
— R a J i V (@RajivAluri) August 9, 2018

Los angeles thanksgiving traffic kadhu #IKEAHyderabad Traffic pic.twitter.com/oR6FhuMAlx
— Mahanati (@Mahanatiii) August 9, 2018

IKEA opening day ? #IKEAHyderabad pic.twitter.com/vuidgSEFJg
— Vajja K Chaitanya (@vk_chaitanya) August 9, 2018

#Ikea team prepares to welcome first customers to #IKEAHyderabad pic.twitter.com/RKE9myY9Il
— Amy Kazmin (@AmyKazmin) August 9, 2018

Ikea's approach should be a benchmark marketing strategy for any foreign brand to enter India. @IKEAIndia #IKEAHyderabad #IKEA pic.twitter.com/1JkaERRaeM
— madhusudhan k (@Madhusu71179560) August 9, 2018

Given India’s lower income levels, the store features hundreds of products — from dolls to spice jars — priced at less than 100 rupees, or $1.45. In some cases, Ikea is selling a product in India for less than it charges elsewhere. #IKEAHyderabad https://t.co/qULSzuVg2A
— Soutik Biswas (@soutikBBC) August 8, 2018