First Sanitary Napkin Ad Showing Menstrual Blood Goes Viral, Draws Applause
A brand in UK for the first time broke the stereotype existing with menstruation commercials. Bodyform, feminine hygiene brand, in its 20- second advertisement, depicted menstrual blood instead of efficacy attained by 'blue liquid'. The ad starts showing a woman's hand pouring red liquid on the pad and then takes us to the next shot showing a woman in the shower where droplets of blood run down her legs. It also shows a man buying sanitary towels, breaking the age-old perception that women alone buy them.
The commercial has been received well by netizens with many hailing it as a long-delayed promotional. The ad clip in a short span of time has been viewed by over nine lakh people. Bodyform is spearheading a campaign showcasing menstruation as something normal, against the popular taboo tag associated with it.
In its survey called Period Taboo 74 per cent people said that they wanted to see the original depiction of menstrual blood in commercials. Nealry, 10,017 men and women participated in the survey.
Bodyform managing director Traci Baxter said, "We remain committed to showing periods in everyday life, truthfully and honestly. Together, we can help make blood normal."
