Could Smartphone Sales Take A Beating Over Customs Duty Hike? 

1 Feb, 2018 21:36 IST|Sakshi
In a bid to protect domestic smartphone manufacturers, Finance Minister Arun Jaitley on Thursday hiked customs duty on mobile phones to 20 per cent from 15 per cent.

New Delhi: In a bid to protect domestic smartphone manufacturers, Finance Minister Arun Jaitley on Thursday hiked customs duty on mobile phones to 20 per cent from 15 per cent -- a move that will force foreign players to pass on the burden to consumers.

"Customs duty on import of mobile phone parts will be increased to 20 per cent from the existing 15 per cent. This will boost jobs in the smartphone sector in India," Jaitley said in his Union Budget speech. While the intention behind increasing the customs duties on some products such as mobile phones is to incentivise domestic manufacturing, "this will lead to an increase in the prices for these products denting the middle-class consumers wallets", reacted M.S. Mani, Partner, Deloitte India.

Domestic smartphones welcomed the government's move. "We welcome the announcement on custom duty increase in mobile phones. This will help make India a global hub for mobile phone manufacturing. Local manufacturing will create more job opportunities," said Sanjeev Agarwal, Chief Manufacturing Officer, LAVA International. Rajeev Jain, Director and CFO, Intex Technologies, said the move will give a big boost for localisation and setting up of a domestic component ecosystem.

"This is a big thumbs up to domestic players like Intex which have been developing domestic capacities since long in electronics manufacturing," he said. Chinese smartphone vendors, however, were critical of the government's move. "The increase in custom duty will definitely hamper the cost to customer, especially when it comes to getting repairs for the high-end devices," said Syed Tajuddin, CEO, Coolpad India.

"While increase in custom duty on handsets will compel brands to manufacture or assemble more in India, still there is not great support for local ecosystem for manufacturing spare parts," he added. Said Vikas Agarwal, General Manager at OnePlus India: "We are fully committed to the Indian market and welcome the proposed regulations. Currently, all OnePlus smartphones are produced locally and we are already exploring ways to further increase the share of local manufacturing.

"The current move will further enhance the manufacturing sector leading to job creation. We have doubled up our production capacity this financial year and will continue to scale up our manufacturing capacities to meet the growing customer demand," added Sudhin Mathur, Managing Director, Motorola Mobility India. According to industry experts, the customs duty hike will push foreign players towards manufacturing and sourcing components more within the country.

"This move will push almost all players to increase the assembling of mobile phones in India. From Apple's point of view, it will certainly impact in the near term, possibly increase the prices of its flagships since most of them are being imported to India," Navkendar Singh, Senior Research Manager, IDC India, told IANS.

According to Faisal Kawoosa, Principal Analyst, Telecoms, CyberMedia Research (CMR), the move is in line with expectations to further give impetus to manufacture the handsets domestically. "This will also push new entrants, which typically make beeline every year to India for local manufacturing who otherwise first procure completely built units (CBUs) from their parent companies and then gradually start manufacturing in India," Kawoosa said. In December, the government had increased customs duty on various items, including mobile phones, to 15 per cent from 10 per cent. After the government hike, Apple became the first manufacturer to raise prices (on MRP) across iPhone models, except iPhone SE that the company assembles in the country.

IANS

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