A condom company triggered backlash as its message used on condom packets sent wrong connotation. A Reddit user shared the wrapper on social media, given to him in college as part of a safe sex education. And no sooner the post went viral many slamming the company.

The customized condom maker ‘Say It With A Condom’ released the design on its wrapper which read “Go further without consent” right beside doughnut doodle.

They used the doodle as pun to be read as, “Do Not Go Further Without Consent”. But the netizens pointed that it fails to communicate the correct message. Some pointed out that it promotes to get physical without consent and sounds no less than rape.

College Safe Sex Campaign Sparks Outrage After Printing "Go Further Without Consent" On Condoms In A Tricky Pun #BMS https://t.co/nn3eBQhmLE
— Billy Madison (@BMS_Billy) September 11, 2017

With the glare I really read it as "go further without consent"
Idk who signed off on this, but some things shouldn't be "cute-ified"
— Kaity (@kaitlynnV123) September 9, 2017

The people who signed off on this design aren't qualified to do anything more complex than stare out a window. pic.twitter.com/GldSU2T9RZ
— Gabriel Morton (@gabrielenguard) September 9, 2017

can someone explain the pun to me i dont understand https://t.co/QQRfJIu4Of
— alanah (@alanahreid) September 14, 2017

Haha, this design did go further without CONSENT ?‍♀️#WTF https://t.co/yNCOxLu2p6
— Pratibha Jeyaraj (@pratibhajeyaraj) September 14, 2017

This 'consent' condom wrapper accidentally appears to promote rape: https://t.co/l0VzeLPIQo
— Us Weekly (@usweekly) September 15, 2017

Honestly i read go further without consent... not sure how they didn't get feedback unless they were prompted to know Donut=Do-not smh #fail https://t.co/1x179jzDQv
— Suraya Marsh (@SurayaMarsh) September 15, 2017