The report titled “Indonesia Power Tools Market Outlook to 2023 - By Type of Technology (Electric Power Tools, Pneumatic Power Tools and Hydraulic Power Tools); By Channel of Distribution (Dealer Network, Direct Sales and Online Sales) and By Region (Java, Sumatra, Kalimantan, Sulawesi and Others)” provides a comprehensive analysis on the Power Tools industry of Indonesia. The report covers various aspects including introduction on Indonesia power tools market, value chain, stakeholders in Indonesia power tools market ecosystem, market size by revenue (2013-2018), overall power tools market segmentation by type of technology, by region and by channel of distribution, further segmentation of electric power tools market by product, by corded and cordless tools, by application and by category of product, competition scenario in the electric power tools industry, shares and company profiles of major players, trade scenario, growth drivers, trends and developments, issues and challenges in the power tools market, decision making parameters, snapshot on pneumatic power tools industry and hydraulic power tools industry.
The report also includes the future outlook for the market (2019-2023) including estimated market revenue, overall power tools market segmentation by type of technology, by region and by a channel of distribution and electric power tools market segmentation by corded and cordless tools and by the application. The report is useful for manufacturers of power tools and new entrants in the sector to align their market-centric strategies according to ongoing and expected trends in the future.
The market for power tools in Indonesia is in its growth stage. There is hardly any local manufacturing for power tools in the country and they are mostly imported from countries such as China, Japan, Germany, and others. The growth in the power tools industry was supported by the growth of the construction and manufacturing industry in the country. Indonesia’s construction industry benefitted from President Widodo’s infrastructure development agenda, which is part of the National Medium-Term Development Plan (RPJMN), running from 2015 to 2019. Another key growth driver was the investment in infrastructure projects which correlates to the higher requirement of the electric power tools. The Indonesian government has allocated IDR 410.7 trillion for its infrastructure budget in 2018 that represents a 5.8% y-o-y increase.
Electric power tools dominated the market of power tools in Indonesia followed by pneumatic power tools and hydraulic power tools in 2018. The price of electric power tools is generally lower than other categories of power tools owing to the low cost of production. This has resulted in an increase in the number of units sold in the last five years. In 2018, the dealer network had the highest revenue share followed by direct sales and online sales. An essential reason behind the same was that the dealer network has higher accessibility to consumers than the companies. Additionally, dealers may also provide a fair comparison among different brands of the same product. End users use this as a parameter to make final purchases. Java Island contributed the largest market share to the overall revenues of the power tools market in Indonesia in 2018. This was followed by Sumatra, Kalimantan, Sulawesi and other regions including New Guinea, Maluku Islands, and others. Java has more than half of the country’s population. The huge population in the area has led to surging in construction activities and infrastructure projects there, thus driving the demand for power tools in the area.
In the electric power tools market, the electric grinders had the largest revenue share followed by electric drills, electric saws, electric hammers and others in 2018. Corded power tools remain the dominant market driver due to their robustness and low price. The construction industry contributed the largest share in the electric power tools market. The manufacturing sector had the second largest share followed by other applications such as small workshops, DIY, carpentry and others.
The Indonesia electric power tools market is moderately concentrated with the top 4 players accounting for the majority of the market share by revenue. Makita had the highest market share in the electric power tools market and is followed by Bosch, Hitachi and Stanley Black and Decker. Within the premium category of electric power tools, Makita had the largest share followed by Bosch, Dewalt, and others including Hilti, Metabo, and others. In the medium category of electric power tools, Makita’s brand Maktec had the largest market share followed by Bosch, Hitachi, Stanley Black and Decker and others including Metabo, Modern, and others.
The future outlook of the industry is positive and the industry is estimated to grow at a positive CAGR during 2018- 2023. The market share of online sales is expected to double in this period. This is because companies are expanding to online sales as a channel of distribution so as to achieve greater market penetration. The market for cordless power tools is expected to increase in the coming years with the increase in consumer knowledge about usage and safety of the cordless power tools as compared to the corded tools. Moreover, the Indonesian government is trying to speed up infrastructure development across the Indonesian nation giving the sector a significant boost.