‘Baahubali’ Gets a Global Licensing Agent To Peddle Rs 25 Cr Merchandise

Licensing and merchandising agency Black White Orange Brands on Tuesday said it has been appointed global licensing agent by Arka Mediaworks Entertainment for its National Award-winning movie Baahubali.

The agency will work closely with Arka Mediaworks to conceptualise designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships globally, it said in a statement. The merchandise will include apparel, stationery, novelty, home decor, innovative non-traditional categories. The brand is targeting Rs 20-25 crore of retail sales from merchandising and licensing alone. This is Black White Orange's first Bollywood brand, having already signed on leading international names like Paramount Pictures, Game of Thrones and Universal Pictures.

"We are delighted to launch our branded merchandising portfolio and we are glad to have found a partner in Black White Orange. We are confident that its unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans," Arka Mediaworks CEO Shobu Yarlagadda said. Black White Orange Founder and CEO Bhavik Vora said, "We are extremely excited to bring to life the biggest blockbuster of all time, 'Baahubali', through a well conceptualised, high-quality merchandise program for Indian and global fans. "