New Delhi, Nov 20: Matrimonail website LoveVivah has made Aadhaar verification mandatory for approving profiles of match seekers to curb fraudulent activities by members.

The website in collaboration with Unique Identification Authority of India (UIDAI) that issues the Aadhaar cards has launched a new platform assure trusted and authentic services that minimise the woes of matchmaking for singles.

Through the association, the website plans to curb the chances of fraud and fake profiles making an Aadhaar card number verification through UIDAI at the back-end and any discrepancies would prevent the user to move ahead with profile creation.

"We understand the discrepancies associated with the existing matrimonial process and hence we have brought in the mandatory Aadhaar verification check to ensure the authenticity of the profiles," Gorav Aggarwal, president of Tanisha Systems Inc. and LoveVivah, said in a statement.

The user verification on the website will also ensure a five-step verification through social media portals like Facebook, LinkedIn, e-mail and mobile.

The platform was launched on Friday by actress Amrita Rao, along with, Haryana state BJP President Subhash Barala, Faridabad Police Commissioner Hanif Qureshi, Gurgaon Joint Commissioner of Police Pawan Y. Puran Kumar, and member of parliament Nihal Chand Meghwal.

The matrimonial website serves all Indian communities in India and abroad with prime focus on the US, Canada, Britain, Australia and Singapore.

--IANS